9 Ideas For Designing Your Own Logo
Designing for yourself is hard work.
You have to consider your core values, target customer, business goals, analyze your competitors, then gather inspiration images and refine them into a moodboard...all before even sitting down to sketch out your logo concepts.
The process can be overwhelming, which is exactly why I created the Branding Starter Kit Workbook - a 16 page guide to creating and establishing your brand (you can grab your copy by signing up for The Vault).
Step 4 in the workbook shows you how to design logo concepts from your moodboard, then walks you through a few things to consider when experimenting during the logo designing process.
Since there are SO many directions you could go in, I wanted to create a post that goes over a few logo design tips and tricks, perfect for design beginners or more established brands who are looking for a little logo inspiration.
We’re going to cover a few things that make up a great logo, including typography, font weights, adding color, pattern and texture, creating icons/ illustrations and much more.
Let’s dive in.
01 | Font basics: pair 2 font classifications together
Script + sans serif:
Serif + sans serif:
Script + serif:
02 | Play with font weights: use the same font, but separate words or letters into different font weights
03 | Play with color: try using a simple font and adding color to individual letters or whole words
04 | Incorporate shapes: put your logo inside of a shaped border (this is also a good opportunity to play with fonts and colors)
05 | Include an icon or illustration (it doesn’t have to be literal to your niche)
06 | Use a single letter or your business’s acronym as your logo mark
07 | Size and placement: try making letters or words a different size, moving letters around and adding simple shapes to offset letter placement.
08 | Watermarks: use a background image as a “watermark” behind your main logo
09 | Use a pattern, texture or background image in your logo (make sure you keep the font and layout simple)
A few logo design do's and don'ts:
- Do keep it SIMPLE! Edit down. Is there anything in your final product that isn’t adding value?
- Don't imitate or go with something just because it’s trendy. Creating a solid logo takes a lot of time and energy and I don’t want it to feel outdated or non-reflective of your brand in a year or two.
- Do think about your audience - what are their interests and aesthetic preferences? You want your logo to be super attractive and noteworthy to them. (Seriously don’t skip this step). Do your research and it will absolutely help out in the long run.
- Don't forget to think about what your logo will look like when scaled up or sized down for different marketing materials (blog post graphics, business cards, website favicon, etc).
- Do create a submark or secondary logo to help you build out your brand identity.
Don’t forget to check out The Vault for your FREE Branding Starter Kit :)
Happy designing, friends!