Customizing Squarespace: Adding A Custom Tab To Your Facebook Page
Today I wanted to share with you how to turn the content on almost any of your website pages into a Facebook tab! The best part is that it's super simple to set up. Squarespace, you just keep getting cooler and cooler.
Here's what you do:
First you’ll have to make sure your Facebook page is connected to Squarespace then go to settings → marketing → facebook page. Select the option you want for “linked facebook page” and then scroll to either Squarespace gallery tab or Squarespace page tab (or both!). From the dropdown menu you select a page, hit “install tab” and BAM. To finish customizing you just go onto Facebook, rearrange the tabs then slap on a custom graphic! I've got visuals below to help you along :)
It's super simple to customize your Facebook tabs too! Just click "add or remove tabs" → "edit settings" (next to the tab you're customizing) → "custom tab image: change" → "edit" (hover over the tab image) → upload + save!
Adding a Squarespace tab to your Facebook page is really cool for a lot of reasons:
1 - You stand out! People will recognize that you have a non-standard feature on your page. That builds interest and leads to more engagement.
2 - It's easy to brand your Facebook page with your cover photo and tab graphics, but bringing content from your site furthers that even more.
3 - And speaking of your website, it's another way to lead people back there! This is good because you've now created an opportunity to do more of whatever it is that you do: build your email list, push a product, book a client, educate your audience, etc.
And the possibilities for what your tab can be are basically endless! I used this feature on my own page to talk about my services and process more in depth, but here are some other ideas for you (I'll add links to show examples of these options as I find them):
1 - Share your recent work or whole portfolio
2 - Add a contact form
3 - Showcase your listings (realtor)
4 - Display your menu (restaurant)
5 - Let people know when and where you're touring (band)
6 - Ask for donations for your cause
7 - Use the form feature to run a survey or ask for client feedback
8 - Make a landing page just for your newsletter sign up
9 - Create an archive page so people have a bird's eye view of your blog
10 - Show people what's in your shop*
*As far as I can tell you can't directly add a shop page, but there's a workaround! Just create a new (unlinked) page then use the content blocks to add individual items to that page.
And that's it! So many possibilities to add unique content to your Facebook page and help you stand out or showcase your product!