Avoiding Burnout As A Creative Entrepreneur
You know what sucks sometimes as a creative entrepreneur?
That the entrepreneur part can become more of a focus than the creative part.
I've been guilty of that exact same thing myself this week. I've been so hyper-focused with absorbing as much information as I can about X, Y and Z (business planning, finding my ideal client, creating an info product, growing my social media following, blah blah blah) that my actual craft took a back seat.
And you know what? It felt gross.
Only after making everything else a big priority for my day have I been able to sit down and design client work. And - just ugh. And you know what? It completely zapped me.
So, how do we run a business that allows us to preserve out creativity?
Growing my business is important to me (and my livelihood). Coming up with cool and relevant content is also important to me. And so is getting it in front of people who I know could use some help or guidance through their own processes and systems. And, because I'm not that delusional here, I know that finding cool clients is a big deal, too.
But what's even more important is not losing my passion. I don't want my creative time to be hard to come by or to feel like it's playing second fiddle to running a business.
And I don't want that for you either.
I want us to all be badasses and feel a sense of purpose and connection with what we're doing and who we're doing it for.
So what's my point here?
Finding it. Keeping ourselves in check. Not losing the passion that got us started on this crazy entrepreneurial journey in the first place.
You do this by making intentional and sacred time for your craft without caring what the results will be.
I loved this quote by Art Markman in the most incredible article he wrote for Fast Company (it's about the habits of creative people - go read it!). I think we could all benefit from making time to create without worrying about how to make that creative time work for us.
I know that there are a lot of very important things you have to focus on if you want to be taken seriously and create a sustainable living off of your craft or passion, but if you lose sight of your awe for discovery in the creative part of your business, you're also going to lose a part of your purpose.
So with saying that, I'm going to be a lot more intentional about my creative time, making sure I'm carving out time for creativity that isn't a means to an end (aka $$$).
As designers and creators and artists, our craft should be sacred, and time spent in our craft is definitely worth protecting.