The first step is to map out the strategy behind your project. After your project is booked I'll send you my strategy call prep list so you can get a good idea of the type of information we'll discuss during our call. A week before your project starts we'll hop on the phone + work through the list so I can get up to speed on all the essential parts of your biz.
This is where I really dig into the information you provide during our strategy call. I'll perform my own research into your industry, competition and target market, and lay the foundation for your brand identity. To organize my findings, I'll create and present a brand strategy guide. Once it gets your approval we move to the fun part...
Brand identity development.
At this point I'm ready to dive head first into your brand identity design! I always develop full brand concepts (here's an example) so I can really convey my vision for your brand. This is always the funnest step for my clients!
Refine + deliver.
I'll present the chosen concept, get your thoughts, make adjustments if needed, then get your stamp of approval. We'll design any marketing materials you need then I'll send over a bunch of fun logo files, plus a couple of guides to help your marketing efforts as you move forward after our project.