Katherine came to me as she was getting ready to launch her concierge beauty business. She had a very specific customer in mind as well as a strong sense of the reputation and vibe that she wanted to achieve (a designer's dream)! I wanted to emphasize how easy and convenient a concierge service should feel, so we went for a soft and calming color palette. And since she serves an island demographic, we made sure to infuse a fair amount of tropical vibes. The result is a welcoming, easy and charming little brand that helped Katherine start her business off on the right foot.
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