tracy branch agency

Tracy came to us as an established hair and makeup artist in her community. She was constantly booked out for weddings and special events and saw a huge need to build a team of other like-minded #girlboss artists. Since Tracy is big in the beauty circuit for both weddings and creative shoots, we needed to create a foundation for her identity that felt both sweet and high end but with a creative, editorial edge. 

We had some pretty specific goals for this project. We needed to speak to the diverse range of clients Tracy had picked up over the years, attract a specific type of beauty artist to her agency + appeal to more fashion, editorial and styling clients to diversify and grow her market.

I also want to mention here how BIG Tracy's heart is. She has a true passion to connect with people and it was an absolute honor getting to know her during this project. We've continued to work together as other needs have come up for her agency. It's always special to connect + serve past clients after the initial project has ended <3.

 

brand identity tracy branch hair and beauty agency
Tracy Business Card3.jpg
Tracy Branch Magazine Covers.jpg

Brand Buzz words

Artistic
Editorial

High end
Eloquent

Glamorous
Artisan

brand identity development signature pattern
modern upscale brand identity artistic vision
marketing items customized to small business

THE DELIVERABLES

Brand identity
Business card

Welcome packet
Magazine ad

Squarespace website
Letterhead

 

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