tracy branch agency
Tracy came to us as an established hair and makeup artist in her community. She was constantly booked out for weddings and special events and saw a huge need to build a team of other like-minded #girlboss artists. Since Tracy is big in the beauty circuit for both weddings and creative shoots, we needed to create a foundation for her identity that felt both sweet and high end but with a creative, editorial edge.
We had some pretty specific goals for this project. We needed to speak to the diverse range of clients Tracy had picked up over the years, attract a specific type of beauty artist to her agency + appeal to more fashion, editorial and styling clients to diversify and grow her market.
I also want to mention here how BIG Tracy's heart is. She has a true passion to connect with people and it was an absolute honor getting to know her during this project. We've continued to work together as other needs have come up for her agency. It's always special to connect + serve past clients after the initial project has ended <3.
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