here's how it works:

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Prep work.
We'll get on a call to discuss your website needs then create a personalized site map for you. At this stage we'll also discuss the type of photos you'll need to collect (as far as brand colors, vibe and editing style go), because I want the photos on your site to accurately reflect your brand. Your prep work also includes completing a web strategy workbook. Both the workbook and all site content (including copy and photos for each page) will need to be completed before our project start date.



Strategy + sketching.
I'll analyze the answers from your prep work, perform my own research into your industry, competition and target market, then lay out a concrete action plan for each page of your site. During this stage I'll also explore the best options for the visual direction of your site.



Design development.
During this stage I'll lay out the content on your site and implement the design throughout. The amount of research and planning I do before this step allows us to build directly on your site, meaning I never send mocked up pages that you don't actually get to scroll through or interact with. You'll be able to take your site on an actual test drive during the preview!



Review + refine.
This is where I make adjustments and implement a bunch of technical stuff that I don't want you to have to worry about ;) After your review, I'll make any adjustments needed then implement all admin and tech work. This includes implementing best SEO practices, setting your site up with Google Analytics, registering your site with Squarespace, setting up your domain and testing all links and forms.



Launch your site into the wild!
After everything's all set I'll send over a set of complimentary launch graphics to help you celebrate on social media 🎉